Epidemic continues, Americans rushed for refrigerator appliances after looting toilet paper
The Covid-19 epidemic has caused huge panic and anxiety among people around the world, and has led to a panic buying of toilet paper and other daily necessities. In the United States, where the epidemic is most severe, after looting toilet paper, household appliances such as refrigerators, dishwashers, dryers, and microwave ovens have also begun to suffer a nationwide shortage. It may be a long time before the supply is normal. Why is this panic buying of home appliances?
John Taylor, senior vice president of LG Electronics America, told the media that the entire industry is facing unprecedented demand in the field of major home appliances, mainly “coronavirus-related.” Taylor said: “People spend more time at home than in the past. Refrigerators, dishwashers, washing machines and dryers all set historical sales records. If the service life of electrical appliances is 15 to 20 years, the more people use it. , The more likely it is to be replaced.”
In the past, Americans were willing to spend money on family vacations, dining out or watching movies and concerts, but now Americans are turning their budgets into their homes and actively looking for any way to save energy. Taylor said: “When people consider how to invest in their own homes, upgrading home appliances is the most important of them.” Now the supply chain from factories to warehouses across the United States is experiencing industry-wide disruptions.
As many businesses are temporarily or even permanently closed due to Covid-19, it is difficult for stores to predict how many products people with reduced incomes will need. In addition, the epidemic has also slowed down production and caused problems in transportation; whether it is because factories are temporarily unable to produce goods or because they cannot actually deliver goods from warehouses, global supply chains are facing great challenges. Howard Glickman, a consultant for Pennsylvania Home Appliances, said that regardless of the brand, there is a shortage of low-end models to high-end models. If you want to buy a refrigerator, customers must order in advance and complete the payment.
Glickman said: “I still have orders for May at hand that have not been delivered yet. In fact, the estimated delivery times are now set for January and February 2021.” Glickman believes that the reason for the shortage of refrigerators has nothing to do with consumer demand. , But related to the supply chain. He said: “Due to the coronavirus, the factory cannot fully open its production lines as in the past.” As for customers, they have to wait forever, but some customers will find ways to repair old equipment at home.
Glickman predicts that the upcoming Black Friday (Black Friday) performance of major home appliances should not be as glamorous as in previous years, and the promotional activities of all brands of home appliances will be reduced because “there is too late to supply.”