The A/B Testing for e-commerce Products

Photo by Şahin Sezer Dinçer on Unsplash

A/B testing is widely used in e-commerce products, in order to use this test, you need to split the traffic of customers groups to a certain dimension, A/B testing is not only for e-commerce products but it can be used for design, search, recommendation systems, advertising systems, growth hacking, user growth, data analysis, digital operations, intelligent marketing, and other fields. The core reason for A/B testing is…



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store