The official news, the price of Apple’s new iPhone 12, all equipped with 5G
Apple’s iPhone 12 release date has now been officially announced, which means that previous leaks were correct. Now, the most shocking part of this release seems to have leaked.
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After reports that Apple will substantially increase the price of the iPhone 12, prolific and well-informed Apple Rumors released detailed data on the price of each model.
- iPhone 12 mini (5.4 inches)-64GB (US$649), 128GB (US$699), 256GB (US$799)
- iPhone 12 (6.1 inches)-64GB (US$749), 128GB (US$799), 256GB (US$899)
- iPhone 12 Pro (6.1 inches)-128GB ($999), 256GB ($1099), 512GB ($1299)
- iPhone 12 Pro Max (6.7 inches)-128GB ($1,099), 256GB ($1,199), 512GB ($1399)
Two points are important. First of all, the price of the new iPhone 12 mini at each price point will be $50 lower than the iPhone 11, while the price of the iPhone 12 is $50 higher. Second, the first two capacities of the iPhone 12 Pro model will be $50 cheaper than its predecessor, and the entry-level storage capacity will be doubled.
Yes, these phones are still expensive, but they will all add an expensive 5G chipset, which has already caused Apple’s competitors to raise prices significantly. For example, the Galaxy Note 20 Ultra and S20 Ultra start at $1,299 and $1,399, respectively. Therefore, if Apple’s new pricing is correct, it will reshape the smartphone industry at multiple price points.
Of course, it’s not all good news. In order to achieve these prices, Apple made some major compromises. These include reducing battery capacity, lowering the screen refresh rate, and removing the headset and charger from the box. The latter two will be advertised as environmentally beneficial, but this decision may still frustrate potential customers.
Yes, it also has advantages, such as its new avant-garde design, first-class A14 chip and (at least one) ingenious new LiDAR camera on the Pro model. However, in so many years, compared with competitors, lowering prices in order to obtain greater benefits will inevitably become the biggest selling point of the iPhone 12 release. Now there are only a few days left before the final answer.